Email Campaign
Letter #4
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Subject Line: What IS My Power Mall?
Hello [[firstname]],
You might be one of the many people who have been turned off by ML`M, Net.work Market.ing or Affili.ate Marketing. I'm happy to tell you that My Power Mall is completely different! Here is something the CEO/Founder wrote to the company:
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When I first conceived and designed My Power Mall, this is one of the first questions I received. My answer follows.
Q: I am really concerned that this is ML.M! If it looks like a rose, smells like a rose and has thorns like a rose, it is a rose! Anything that requires someone to get levels to make any mo`ney is ML.M.
A. I have done quite a bit of research into just what ML.M and Affiliate Marketing is, how they differ and how they are similar. Here is what I have discovered:
ML.M vs Affiliate Marketing (AM) - what is the difference?
Affiliate Marketing
- AM is always fr*ee to join
- AM is typically one tier but can be 2 tiers
- Training and support, if any, come directly from the company (not a sponsor or upline)
- AM is selling products or fr*ee offers or generating leads
- You get paid commi`ssion for the sale or offer or lead
- You do not get paid for recruiting others into a busi`ness; you get paid for selling the end product to end users.
- Sometimes you get paid a percentage of commi`ssion earned by webmasters you refer, but only one level deep. But it is always for selling the product or service not for bringing them into a business
It is ML.M or Netw.ork Market.ing if...
- you have to b`uy products
- you have to qualify for in`come
- it is more than 2 levels of pay (you and the person you refer)
- you cannot understand the Compensation Plan
- it takes 8 pages to explain the Compensation Plan :)
- you have to recruit, sponsor and/or train others
- the only ones that get rich are at the top
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As I did all the research and pondered what I was learning, I realized what I am proposing is neither ML.M nor an Affi.liate Program. I have been clear about the pitfalls I see in ML.M. While Affilia.te Marketing does not have those same pitfalls, it has plenty of its own. The only people who make real mon.ey with Affilia.te Marketing are those people who are pros in E-Commerce, website development, Search Engine optimization, and other things that the average person simply will not be able to succeed at. Again, if the merchant has enough people out there selling just 1 or 2 things it all adds up to great mon.ey for them, but it does not make much for the Affiliate.
As I pondered this during the early hours this morning I realized what I am proposing simply does not have a label. It does not fit under anyone's definitions. I personally love that! Would it not be incredible if we have a system that can be used in a way that has never been used before, creating a program that actually works for people! Something that works... now that is an exciting concept!
I think you can choose to be thrown by the idea that it even smells like M.LM, or you can consider the possibility that we are blending the good things from both M.LM and Affiliate programs - creating something that works!
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One of our own MPM members had another take on this that we absolutely loved:
It seems to me that a good description of this busi`ness
would not, as I agree, be ML.M or AM or the like but maybe...
WM - (Wealth Marketing).
By this I do not mean Wealth just as in a financial sense
because as we know, there is much more to it here at MPM.
Yes, I was attracted by a much better chance of success
for the 97% of current internet failure's out there.
Yes, I was attracted because there is no financial risk.
Yes, I joined because you do not have to sell...
But:
Wealth can also be measured in a spiritual sense.
The fact that what we are giving away will help change people's lives.
The fact of giving something back to society as a whole.
The fact that identifiable worthy causes and individuals will benefit from
the actions of other's - (Our Membership and Corporate) where they have
possibly not had any recognition from any source in the past.
The bottom line is that My Power Mall simply does not fit any model that is out there. We have the opportunity to lead the way in a busi`ness that is truly designed for every single person to be able to succeed. I believe that is something you can be very proud of!
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The question now is – do you want your own My Power Mall World Changer Mall? A very small investment. No selling. No crazy qualifying games. Fr'ee tools & ongoing support. A chance to help change lives.
Let me give you the highlights again:
- You can choose our FREE Personal Savings Mall or choose long-term residual income through our low-priced World Changer Mall.
- You will receive your own Online Mall with over 1100 stores where you earn money from EVERY purchase you make!
- You can use Gift Cards you purchase on your Mall to make money from EVERY purchase you make locally – groceries, gas, etc.
- You can choose to just make money from your purchases or you can choose to build a team and make even more money.
- Every dollar you spend enables us to make a difference in the world as we support charitable organizations – the real reason we exist as a company!
If I’ve intrigued you, the best way for you to get all the information you need to make a good decision is to visit our website and watch the video we have there for you. Please visit my website at http://www.mypowermall.com/[YourID#] (or copy/paste the URL to your browser). You can explore all the different Mall options and decide which will work best for you. If you would like me to contact you, please send me your telephone number and a good time to call.
Sincerely,
Proud My Power Mall Member
"Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause, of fear. Perhaps the action you take will be successful; perhaps different action or adjustments will have to follow. But any action is better than no action at all."
~Norman Vincent Peale
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